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The screen fills with scenes of ordinary life: fries dipped into that unmistakable red hue, a glass bottle’s silhouette catching the light, an unmistakable squeeze of ketchup landing in a perfect dollop on a burger bun. It’s a love letter to brand identity itself: the kind of marketing that whispers instead of screams, trusting the audience to finish the sentence.  (Storychief) As the time the final frame lands, that classic Heinz bottle glinting like a wink, a hand grabs me

"This is going to be the best marketed wedding ever!" These words from a coworker gushing over the customized stickers I'd added to our RSVP's stuck with me through the planning process. When I started planning my wedding, I expected to learn about timelines, seating charts, and which one of my friends was allergic to shrimp, not marketing strategy . But as it turns out, there’s a surprising amount of overlap between pulling off a wedding and building a great brand. From pers